Presenting Your Offer As 2x, 5x, 10x Better Than Your Competitors
Your Offer - Putting Your Best Foot Forward
In the competitive B2B landscape, a compelling offer is your secret weapon. Let's be honest, everyone talks a big game. Everyone says that their 'Customer Service is unmatched' or that they 'get to know their clients in a way that their competitors don't'.
Whilst this may genuinely be true (because you're amazing), a key thing to think about is how your customer views it. Because everyone says this sort of stuff all the time. So even if you genuinely have the best customer service in the world, how do they know that you are the best?
Prove It By Quantifying It
It's more than just a list of features and benefits; it's a promise of value that directly addresses your customer's pain points. To truly stand out, identify your Unique Selling Propositions (USPs) and make them undeniable.
Don't just claim superiority, prove it. Can you demonstrate that your solution delivers results 2x, 5x, even 10x better than the competition? Consider adding these to your proposal;
Case Studies
Links to your Trustpilot
Stats on your Service Level Performance e.g. "Over 90% of our clients hit their sales target this quarter"
Struggling to think of an example you can put your finger on? Think about ways that you help your clients make money, save money, gain peace of mind, or save time.
For example, links we often share is our average performance across all clients over the last 2 years. Or, on a more customer service basis, we share the link to our Excellent Rated Service via 24/7 web chat.
Perhaps you offer the fastest turnaround time in the industry, unmatched 24/7 support, or specialize in a niche where you consistently deliver exceptional results. Find that area where you can own the narrative and confidently showcase your competitive edge.
Download Our Free Guide To Make Your Packages "A Can't Say No" Offer
Our free PDF guide here talks about all the moving parts that help you to effectively guarantee that your sales team hit target. A big part of this is the way that you present your offering in a way that they just can't say no to.
Download the free PDF here: https://notabli.io/b2b-download
Your Next Step: To get started, take a hard look at your current marketing materials and sales pitches. Are your USPs clearly articulated and backed by quantifiable evidence? If not, it's time to revamp your messaging and showcase the true power of your offer.
