Follow Up Email Templates which we've tested
Below are some examples of email templates which we've tried and tested. Please feel free to give these a go yourself.
Before you spam your prospects with generic email templates - Check out our article on the proper rules of email follow up (See The Do's and Don'ts of B2B Sales Email Follow-Up)
Is email definitely the best way to say what you want to say? Why not call them?
Handwrite every email, even if you're using a template
Read it out loud before you send it
50-150 words max is ideal
Ask yourself; What's your one ask on this email?
Follow-up (Being Nice)
first_name,
I’m writing to thank you for your time and to find out how you’d like to move the conversation forward.
If you’re still interested, let’s catch up [Day]. I have a solution that will fix [LEAD’S PROBLEM].
I await your response,
[YOUR NAME]
Follow-up (Sales B2B & B2C)
Hello first_name ,
I see you don’t seem to be interested in my offer regarding [YOUR PRODUCT DESCRIPTION] that could help you [MAIN SELLING POINT].
If you ever change your mind, you can reach me via email, or by calling [YOUR NUMBER].
Have a great day,
[YOUR NAME], [YOUR POSITION] at [COMPANY NAME]
Follow Up To Schedule A Meet
Hi first_name ,
We’d love to chat with you to tell you more about our product and what we can do for [LEAD’S COMPANY NAME].
Click here [LINK TO YOUR CALENDLY OR ANY OTHER SCHEDULING SERVICE] to schedule a call or an appointment at a time that’s best for you.
Looking forward to speaking with you.
All the best,
[YOUR NAME], [YOUR POSITION] at [COMPANY NAME]
Follow Up Early In The Week
Hey first_name,
Hope you had an amazing weekend.
Wanted to see what your team thought of my suggestions… Let me know if I can help at all.
All the best,
[YOUR NAME]
Follow-up After a demo/Screenshare
Hey [first_name,
Hope you are well, I wanted to follow up as I haven't heard back from you in a while.
Last time we spoke, we talked about [YOUR SOLUTION]. You really liked the examples of what we did for [CUSTOMER’S NAME].
If I skipped a beat, I'd love to answer you & your colleague's questions so that you can make an informed decision.
I'm looking forward to hearing your feedback
Best,
[YOUR NAME]
