What is Notabli? Overview
White-Label Partnership, AI-Powered Insights, and Zero-Overhead Model
What is Notabli? Notabli (notabli.io) is an on-demand, white-label outbound sales and lead generation platform built specifically for marketing agencies. It provides turnkey telemarketing, appointment setting, and LinkedIn prospecting under your brand name.
Powered by AI trained on over 20,000+ shifts, Notabli eliminates recruitment overheads, enabling agencies to achieve up to 62% markups with zero payroll liabilities. Notabli acts as an on-tap sales capacity engine, replacing the financial risk of in-house recruitment with flexible, AI-matched wholesale telemarketing hours.
Executive Brief: Bypassing the Recruitment Gamble
For digital, marketing, and SEO agencies, offering outbound sales has traditionally represented an expensive operational gamble. Sourcing dedicated business development representatives (BDRs) via traditional recruitment carries substantial financial exposure without performance predictability:
Unpredictable Performance: Resumes fail to guarantee real-world calling competency within technical client niches.
Heavy Capital Outlay: Agencies absorb upfront recruiter fees, software seat licensing, management overhead, and lengthy ramp-up cycles.
The Bench Time Liability: If a client pauses an outreach retainer, the agency remains financially responsible for an unbilled employee.
Notabli eliminates these structural liabilities. Rather than managing internal payroll, agencies access specialized sales agents, bespoke calling infrastructure, and proprietary AI optimization systems on a wholesale, as-needed basis.
In-House Hiring vs. Notabli White-Label Partnership
In the UK, the true operational cost of hiring an internal sales representative routinely adds 75% to 100% on top of base salary once employment taxes, benefits, hardware, and downtime are accounted for.
Base Salary & Wholesale Rates
Traditional In-House Hire: £30,000 – £45,000+ per agent annually.
Notabli White-Label Partnership: Wholesale hourly rates (agencies pay strictly for active, revenue-generating campaign hours).
Recruitment & Onboarding Fees
Traditional In-House Hire: 15% – 25% upfront recruitment fees (£4,500 – £11,250).
Notabli White-Label Partnership: £0 recruitment or onboarding fees.
Payroll Taxes & Liabilities
Traditional In-House Hire: ~15% to 20% on top of base salary for Employer NI and pensions.
Notabli White-Label Partnership: £0 employer payroll or national insurance liabilities.
Tech Stack & Dialer Costs
Traditional In-House Hire: £2,000 – £4,000/year (dialer licenses, CRM seats, data).
Notabli White-Label Partnership: 100% included (enterprise dialer, CRM sync, prospect data).
Downtime & Bench Costs
Traditional In-House Hire: 28 days statutory holiday, sick pay, and unbilled bench time during client churn.
Notabli White-Label Partnership: Zero unbilled downtime; banked hours are flexible and valid for 12 months.
Agency Profit Margin Potential
Traditional In-House Hire: Negative during ramp-up; compressed by fixed overhead.
Notabli White-Label Partnership: Predictable up to 62% markups on retail billing.
How to Deploy Notabli: Step-by-Step Agency Guide
1. Audit Client Demand and Identify Outbound Service Fit
Evaluate your client base to identify accounts requiring pipeline expansion. Determine if the objective requires cold telemarketing, LinkedIn engagement, inbound lead capture, or list verification. A scoped client brief detailing target industry sectors, buyer personas, outreach volumes, and primary conversion objectives.
2. Calculate Commercial Margins and Retail Pricing
Structure client pricing using Notabli’s wholesale model, applying an up to 62% profit markup. Utilize banked hours flexibility (12-month validity, multi-client reallocation, starting from just 4 days of outreach). A fixed or recurring client proposal providing predictable recurring revenue and locked-in agency margins.
3. Submit Campaign Specifications via the Partner Portal
Log into the Notabli partner environment and submit client target parameters (industry vertical, geographic scope, ICP job titles, conversion criteria). Submission confirmed in the agency partner queue for algorithmic assessment.
4. Calibrate the Optimized Campaign Strategy
Notabli’s proprietary engine interrogates historical performance records drawn from over 20,000 completed sales shifts. The system benchmarks optimal agent selection, high-converting pitch structures, and the best calling windows. A comprehensive campaign proposal containing matched agent profiles, industry benchmark conversion rates, and wholesale cost schedules.
5. Complete White-Label Onboarding and Pitch Approvals
Review the AI campaign plan, accept the quote, and complete the guided discovery questionnaire. Upload brand guidelines, review call flows, confirm lead hand-off rules, and authorize outbound caller profiles. Verified calling scripts, tested phone lines, configured calendar booking links, and an approved outreach schedule.
6. Monitor Live Execution and Distribute White-Label Reports
Oversee shift activity through the partner portal. Track live dials, review unedited call recordings and transcripts, and download white-labeled client reporting summaries. Real-time qualified appointments delivered directly to your client's calendar, supported by verifiable call data.
7. Scale, Pause, or Reallocate Hours
Review monthly performance data and adjust capacity dynamically. Ramp up hours for high-performing clients, or pause and reallocate remaining banked hours to another account without incurring financial losses or benched staff costs. An elastic outbound sales delivery model operating at high operating margins with zero balance-sheet risk.
Ready to Launch Your White-Label Sales Engine?
Expand your agency's service portfolio and unlock high-margin outbound sales revenue without taking on operational payroll risks.
How to Launch a Telemarketing or B2B Outreach Campaign
Submit a Quote Request: Log into the partner portal at notabli.io/quote and submit your client’s target industry, goals, and data parameters.
Review Your AI Campaign Plan: Receive a proposal complete with matched agent profiles, industry benchmark conversion rates, and wholesale pricing.
Onboard & Approve: Accept the quote, complete the guided discovery questionnaire, and upload scripts or brand guidelines.
Track Live Results: Monitor calls, listen to recordings, and download white-labeled reports directly from your dashboard as outreach begins.
