Tips On Pitching Using ROI Figures

How to Show ROI in Your Marketing Pitches

Intro

When it comes to pitching marketing packages to potential clients, putting it in terms of a return on investment (ROI) can be really useful. When selling marketing packages, you understand the importance of quantifying ROI to demonstrate the value of your services.

In this blog post, we will explore how you can effectively show ROI in your marketing pitches, helping you close more deals and drive business growth (without taking on too much risk). Whether you are new to the world of B2B sales or looking to refine your pitching strategy, these tips will help you make a compelling case to prospective clients.

How Clients See ROI in Marketing Packages

When you're chatting with potential clients about your marketing packages, it's crucial to remember they're not just looking for fancy buzzwords or lofty promises. They want that reassuring gut feeling that tells them you're the right pick for the job.

Sure, throwing around big numbers about potential profits can catch their eye, but it's a fine line to walk. Get too caught up in the nitty-gritty of financial forecasts, and you might just watch their interest fade away.

It's all about hitting that sweet spot where you build their trust in your abilities while backing it up with solid figures. Clients are hunting for evidence that you understand their world and can deliver results that matter to them.

This means showing them not just that you can talk the talk, but that you've walked the walk, with the data to prove it. In essence, striking the right balance between confidence-building and providing hard evidence is key. They need to leave your pitch thinking, "This team knows their stuff, and they have the numbers to prove they can boost our bottom line."

Check out what we can do to help on this here https://notabli.io/why-choose-notabli

Identifying Key Performance Indicators (KPIs) for Accurate Measurement

Including KPIs in the pitch (either as a target or typical expected result) can be a good way to focus the conversation. But you need to pick the ones that fit perfectly with what you're trying to measure and achieve. Since not everything that happens during a sales process is under your control, it's smart to focus on the KPIs you can actually influence. This means being crystal clear with your clients about which metrics are within your reach.

First off, pick a KPI related to activity. This could be something like the number of new leads generated each month. It's a solid indicator of the energy you're putting into the game.

Next, zero in on a quality KPI. Think along the lines of conversion rate, which shows not just the volume of leads, but how many of these are turning into actual gold—sales, that is.

Lastly, choose a KPI that reflects results, such as the increase in overall sales revenue. This trio of KPIs—activity, quality, and results—gives a well-rounded view of what's happening, focusing solely on areas you can impact.

Avoid the temptation to promise improvements on metrics beyond your control. Stick to what you can deliver, and you’ll set the stage for clear, achievable goals.

We can help by giving you lots of additional intelligence to speak to your clients about https://notabli.io/why-choose-notabli

Gathering and Analysing Data for ROI Calculation

Alright, when it's time to crunch the numbers for ROI, there's a bit of a trick to it. Try to put it in client's hands by asking what their conversion rates are. It's useful to come prepared with numbers though, so gather all the info you can, both the stuff you control and the bits you don't, like how well a lead does once it's in the hands of the sales team. Remember, conversion rates after you've passed on the lead aren't really your playground, but it's still smart to mention that.

Now, here's a useful idea: try to get averages on how these leads do from a lot of different clients. Ask your clients about their conversion rates and how much those sales are worth. The more info you gather from different clients and their sales outcomes, the better picture you get. It's a bit like putting together a giant puzzle - the more pieces you have, the clearer the image.

But, keep it real with your clients. Make sure they know which bits are under your magic wand and which bits aren't. Having a big old data set helps here. It lets you show off what you're good at, based on real numbers, without stepping into fairy tale land. So, gather that data, analyse it well, and you'll be all set to show just how much bang your clients can get for their buck.

Check out what we can do to help boost your client's conversion rates here https://notabli.io/why-choose-notabli

Case Studies and Real-Life Examples to Illustrate ROI

Talking about how brilliant your marketing can be is one thing, but demonstrating it with real-life examples is where it's at. Case studies and real-life examples do when you're trying to showcase how your marketing is effective.

Let's say you've assisted a shop in attracting more customers. You could share how you achieved it, such as using catchy online adverts that received numerous likes and shares, resulting in increased foot traffic and sales. Alternatively, you may have helped a small café become the talk of the town with a super-smart email campaign, and now they're busier than ever.

By sharing these stories, you're not just throwing numbers and terms around. You're providing potential clients with a glimpse into the future, demonstrating what could happen if they collaborate with you. It transforms the entire ROI concept from just being maths to a genuine, exciting possibility that's difficult to overlook.

Don't Take On Too Much Risk

When you're talking to potential clients about what you can do for them, you've got to keep it real. Promise them what you know you can deliver. This way, they'll trust you more because they'll see you're honest and not just trying to win them over with big words.

So, when you're planning to pitch, think about what's doable. Look at what's worked in the past and use that to make promises you can keep. This means you and your clients can look forward to the results without worrying about falling short. Remember, it's all about being confident in what you can deliver without biting off more than you can chew.