Top Digital Marketing Sales Tips for Your Packages
How To Structure Digital Marketing Sales Packages
In the fast-paced world of digital marketing, standing out from the competition is key to success. One way to do this is by structuring your marketing packages in a way that really leans into the value you add personally, appeals to your target audience and clearly communicates the value that you offer. In this blog post, we will explore some top digital marketing sales tips to help you craft packages that drive results and maximise revenue.
Understanding Your Target Market and Where You Add Incredible Value
Before diving into selling your marketing packages, it's super important to really get who you're selling to. This does include industries, but also includes:
The stage of the Buying Process that you cater for e.g. awareness, engagement, negotiation, closing, loyalty building
Specific Buying Processes that you know really well
Businesses that you really understand the challenges they face & how to help them
In marketing these days, everyone's an supposed 'expert'. It's all to easy to be compared to someone on Fiverr, they just use AI tools or if they "just got the boss's teenage kid to do a bit of social media for us instead." Focus on where you shine to really by showing them how your services are the missing puzzle piece they’ve been looking for.
But remember, it's not just about listing what you can do. It’s about painting a picture of a brighter future for them with your help. Show them how your services can turn their challenges into victories, and watch as they become eager to team up with you.
Crafting Clear and Compelling Package Descriptions
Companies need to have a good idea of how working with you has a good chance of making them more money. You don't need to map out the whole story for them. Crafting package descriptions that grab attention and make sense is a bit like telling a really good story. You want to make sure that everyone listening gets the picture and feels excited about what's coming next.
Start by highlighting the good stuff – like how your services are going to make a big difference for them. Maybe it's about getting their website to be the first thing people see on Google, or maybe it's making their brand the talk of the town on social media. Whatever it is, focus on the positive changes they can expect, like more visitors or more sales. It’s all about painting a picture of success and making it super clear that choosing your package is the first step towards achieving their goals.
Provide as much evidence as possible. Focus on services that you can show your great track record, case studies or stats. By keeping your package descriptions clear, engaging, and focused on the benefits, you're making it easier for potential clients to see why they should pick you. It's about making them feel like, with your help, they're already halfway to victory.
