Scaling Telesales Quickly
Responding Quickly To Rapid Shifts In Legal Services Marketing
Summary
8 Full-Time Salespeople Within Weeks
In 2022, there were big changes in the legal services market. A Pay Per Click Agency was poised to be able to take advantage of this, by passing qualified opportunities to solicitors. But they needed a partner who could provide a team of talented salespeople to consistently bring the PPC enquiries up to the point that they could be passed over to solicitors.
Challenges
Hitting The Ground Running
The legal service was a highly anticipated one, the ability to claim back Car Dealership commissions if you were mis sold your car finance. There was a court case where, if successful, would provide the landmark legal precedent to kick off a whole new service in the legal industry. The key here was acting fast. The PPC agency already had relationships with Solicitors to be able to provide the leads, they needed someone to follow up on the opportunities they generated via PPC. What’s more they needed someone who was effective, consistent and able to keep up with the inflow of PPC enquiries they were getting.
Solution
Distilling The Sales Pitch
How does our distilling best practice work? Our system helps us to learn precisely what makes a sales pitch so effective, allowing us to scale operations by teaching to others. We worked closely with our client to do this. On the other side of things, we were able to decide who the best performer is through data-driven analytics.
Through our system, we can build a profile over time on who’s good at selling what. From looking over 10,000s Of Shifts we can tell you how our team performed over long periods of time instead of telling you about one agent who seemed to perform well. This helps us to put team members who are long term high performers on the best campaigns for them.
In this case, the key to securing the sale was building trust & helping the prospect get their paperwork in a form that would ease the handover to the solicitor. We used our feedback loops to identify best practice and appointed champions on the campaign to help bring others up to the standard needed.
Outcome
Scaling Up To 8 Full-Time Agents
At our peak, we had a dedicated team of 8 Full Time Team Members calling on the campaign. Through closely managing all of the moving parts, they achieved remarkably consistent results across the board.
“I can’t not sing the praises of Owen, Jools, Jess and Chris enough. After working with many other providers and constantly finding ourselves being let down it was a relief to find Park Row marketing [Notabli]. We trust them to handle all of our client communication and would recommend them to anyone looking for help with growing their business using remote workers.” - Guy Levi, Code Creative
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